1919 Billy Wilthrop, a young boy in Indiana, writes to President Wilson of his recent discovery involving Ellison's Fla-Vor product. Writes little Billy:
"Dear President Wilson,
    My name is Billiam Wilthrop, and I am of the age six. I, with some of my chums, came upon quite a discovery a fortnight previous. Whilst we played a stirring game of "kick the can," we were eating Ellison's famous "Fla-Vor" packets. Our game took precedence over our snack-treats, and we left them outside when we returned to our abodes for a nice sleep. The next day, a cold December morne, we returned, finding our Fla-Vors had frozen completely. I, being unable to wait to get some sugar coursing through my six-year-old veins, broke open the packet and began to eat the frozen Fla-Vor inside. To my shock and bemusement, they were quite delicious, and actually much easier to ingest than the original, non-frozen variety.
Please tell everyone in the country about this, Mr. President Wilson.

Billy Wilthrop"

Mail was an oft-used form of communication.
To which President Wilson responds:
"Dear Little Billy Wilthrop,
    Why, little boy, Why? The bastards in Congress refuse to listen to me. Must they destroy my great League of Nations? Who does not want peace, Little Billy? Show me the man. We have fought a long, hard war, and many men have died needless, painful, and extremely bloody deaths. My League could prevent the children of the future, children like you, Little Billy Wilthrop, from suffering through a mustard gas attack on a continent thousands of miles away from your home. If they could just take some time out of their selfish, petty lives to allow us to contribute greatly needed funds to my League, we could all rally behind the dove and olive branch, rather than the beaurocrat. The short-sighted bastards. I pray that their coats gradually decrease in size, choking them to death at the waist!
I give up on America, and my own life.

President Woodrow Wilson"

Little Billy, undaunted, decides to write another letter, this time to former President Theodore Roosevelt. Within the month, Teddy Roosevelt responds.

"Dear Little Billy Wilthrop,


I give up on America, and my own life.


With the robust and well-liked Bull-Moose's backing, a groundswell of support for Billy Wilthrop's idea erupts. Edgar Darcy Ellison, capitalizing on the enterprising young lad's moxy, promptly repackages "Fla-Vor" as the new "Tay-Ste-Ice" Sadly, Roosevelt dies three days after the change.

A legend is born.

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Up Through The Mists of Time - The Wilthrop Saga - A Mature Product Steps Boldly into the Marketplace - Tay-Ste-Ice Goes To War! - Expanding A Dynasty, But at What Cost? - The Psychedelic Era Boldly Has the Product Step Into It - From Now Until Eternity? - The China Saga